For all the advances in technology we’ve witnessed over the last two decades, the business world still runs on email.
You don’t even need to cherry pick the statistics. Email wins across virtually every metric:
- Email marketing drives more conversions than any other marketing channel, including search and social. – Monetate
- Email is 40 times more effective at acquiring new customers than Facebook or Twitter. – McKinsey
- Email subscribers are 3 times more likely to share your content via social media than visitors from other sources. – QuickSprout
- 72% people prefer to receive promotional content through email, compared to 17% who prefer social media. – MarketingSherpa
- 4.24% of visitors from email marketing buy something as compared to 2.49% of visitors from search engines and 0.59% from social media. – Monetate
But like with anything worth doing, effective email marketing requires some persistence and attention to detail. You need to know when and what to send and you have to take advantage of every opportunity.
Today, we’re going to be looking at how to write follow up emails that convert in a variety of scenarios. We’ll be looking at examples and providing templates for the following types of email follow up:
- Cold sales follow-up
- Warm sales follow-up
- Free trial follow-up
- Lead magnet opt-in follow-up
- Product sale follow-up
- Giveaway entry follow-up
- Contributor outreach follow-up
- Promotional outreach follow-up
Let’s get started!
1. The cold sales follow up formula
Cold email outreach is a big part of modern sales, and we’ve covered it fairly extensively on the Close blog.