Are you frustrated with the results of your outbound marketing campaigns? Are you failing to generate the leads that you need to reach your sales goals? Or maybe you aren’t doing outbound marketing because you’ve heard that you should have all your eggs in the inbound marketing basket?

Rest assured, outbound marketing isn’t dead. What it is, is an increasingly competitive numbers game. But it is possible to share with you how you can send cold emails at scale, stand out from the pack, and get results.

In this guide you’ll discover exactly how to master the art and science of outbound marketing. We’ll cover how to:

• Improve your cold email open and reply rates
• Land more conversations with your target buyer
• Set up a tech stack that enables you to conduct outbound at scale (while keeping costs low)

If you want to have success with cold outbound email marketing, simply follow the steps outlined below.

Let’s begin.

Table of Contents

• Chapter 1: Outbound Marketing Basics
• Chapter 2: Build a Targeted Email List
• Chapter 3: Write Personalized Emails (At Scale)
• Chapter 4: Set Up Your Tech Stack
• Chapter 5: Leverage Automation
• Chapter 6: Advanced Tips and Strategies
• Conclusion

Chapter 1: Outbound Marketing Basics

Before we dive into the actionable steps, let’s go over the fundamentals of outbound marketing.

First, you will learn exactly what outbound marketing is (and why it is an important part of your overall marketing strategy – and not just for lead generation).

I’ll also show you how outbound marketing helped my company achieve a rank of #254 on the 2019 Inc 5000 with a 3 year growth rate of 1,693%.