With the social media boom, it’s not a surprise that business processes have also gradually relocated to social networks. Among such platforms, LinkedIn is ranked top by 92% of B2B marketers. So, nowadays, it’s the most influential professional network by right.
When it comes to sales opportunities, no other platform is comparable to LinkedIn. 96% of sales experts use it at least once a week for researching potential buyers and other business purposes.
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There are obvious reasons LinkedIn is a place of power when it comes to sales prospecting:
With 690+ million users, LinkedIn offers you a vast choice for finding your target audience. And if you still hesitate on whether to use LinkedIn for sales prospecting, imagine that 30 million companies, hence hundreds of your prospects, already use the platform.
LinkedIn has a 2.74% visitor-to-lead conversion rate, which is 3 times higher than that of both Twitter and Facebook. People who join the platform are mostly business-oriented, so the concentration of the target market for B2B companies on LinkedIn is higher.
In sales, contacting the wrong person is crucial. LinkedIn allows you to get to the right people who will be influential in business decision-making. As a matter of fact, 61 million LinkedIn users are senior-level influencers, and 40 million are decision-makers.
There is no surprise why 94% of B2B marketers use LinkedIn as a content distribution channel. Users rely on it for answers to questions, product recommendations, and expert opinions. So, by adding valuable content and reacting to comments, you can build strong relations with your prospects. This, in turn, will increase your sales opportunities.
LinkedIn prospecting abounds in opportunities. At the same time, the platform’s vast functionality may become a hard nut to crack for newcomers. If you find yourself still unaware of how to use LinkedIn for sales, 10 best LinkedIn prospecting practices to help you break the ice: