<aside> 💡 Leadbird offers a pay-per-lead model → https://www.leadbird.io/schedule
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Hey guys, my name is Nick Abraham. I’ve been running a lead generation agency for the last two years and have now built over 4 SaaS companies to replace the tools we use at our agency. We’ve served over 110+ clients over the last 2 years and over 7000+ customers monthly across the SaaS companies
Here’s a picture of what your calendar can look like after reading through this playbook - this is what we did for a client of ours, Closify.
In general, there are three types of ways you can send cold emails:
You can create your own personal server to send emails out but if you have no technological background - getting it up and running and having great deliverability is almost impossible and troubleshooting problems is tedious and can be expensive. The only benefit to using your own server is bypassing restrictions on sending limits.
Using email accounts like Gmail, Microsoft Outlook, or Yahoo!Mail is the most popular option, primarily because it is easy, affordable, and reliable. The only issue is that you can’t scale your outreach because most servers have limitations on how many emails you can send per account
Emailing tools like MailChimp and ActiveCampaign are highly effective for email marketing campaigns, but they are generally not recommended for cold email blasts. Email providers ban accounts after around one or two cold email blasts using these tools. But if you want to end up with a 90% inbox rate with your first two blasts, it could be a good investment.
There is no perfect formula for sending cold emails, but here is a general guide that can help you run cold email campaigns as effectively as possible: