What do you think is the best way to reach out to your cold prospects with your product?

Take a flight, show up at their office and charm your way in.

Call them and persuade them to try.

Send a proposal by direct mail.

Stalk them on social media and build a relationship.

While all these channels can help you reach out to your cold prospects, they aren’t as effective as this one – sending a ‘Cold Email’.

What makes this so effective?Firstly, it is less interrupting and annoying to the prospects. No pressure on them to have a conversation.

It is highly scalable providing great ROI. You can reach out to hundreds of prospects with targeted messages at a very low cost.Cold emails can also be easily measured and optimized. Once you establish a working process, you can improvise and make this most predictable revenue growth channel for your business.Nothing beats a cold email!

But for cold emailing to be an effective channel, you will need to craft a compelling email that turns your prospects into warm leads.

This post will help you understand what a cold email is and how to write a cold email that really works.

Table of Contents 1. 1. 1. 1. What is Cold Email?  2. How to Write a Cold Email? 1. • ‘From’ Line • Subject Line • Introduction • Value Proposition • Call-to-Action • Signature

What is Cold Email?

A Cold Email is an email sent to a prospect who has no prior relationship with your company or possibly, not even heard of your company.

Simply put, it is an unsolicited email sent to cold prospects with the objective of turning them into warm leads; be it signing up for a free trial, booking a demo, downloading a video, etc of your product/service.

The key to writing a cold email that really works is to make sure that it guides your prospect through a journey – where they start off with a little idea about you, what your email is about and by the time they finish reading, they become ready to take the desired action you want them to.

The journey the prospect has to take should happen in three different stages – ‘Awareness Stage’, ‘Consideration Stage’ and ‘Decision Stage’.

  1. Awareness Stage – This is the stage where the prospect has to get an idea about who you are and what is the email about.
  2. Consideration Stage – This is where you get your prospects interested in your solution and turn that interest into serious consideration.
  3. Decision Stage – This is the final stage where the prospects have to get a clear understanding of what should be the next step of action.

And the best way to get your prospects through these stages is by focussing on the 6 different components that are the building blocks of your cold email.