Prospects. Pipeline. Predictable revenue.
Are these not the dream of every entrepreneur who turned their vision into a mission?
This journey from prospects to predictable revenue is best taken on an Outbound route, with email outreach at the wheel of your pipeline Porsche.
Therefore, if you’re into Outbound Sales, the real question is not ‘To prospect or not to prospect…’
It’s ‘How do you prospect?’
Without a well-defined prospecting process, you’ll be limited to sending cold emails to contacts who have no requirement for your product, and therefore no rhyme or reason to engage.
You’d be missing out on contacting people who have a high possibility of converting into buyers…simply because you didn’t recognize them and spark a conversation.
While wasting time and resources on people who don’t need your product.
By blasting emails to a bunch of contacts without relevance, you’re setting yourself up for low response rates, inadequate pipeline volume, and decreased Sales.
Is there a better way to build your pipeline?
You bet.
What you need is a relentless focus on understanding who your prospects are- what they do, what problems they face, and how you can relieve that pain.
This will help you build a prospect list- a highly targeted, data-driven one that takes all perspectives into consideration before you can hit them up with a cold email.
• But how do you go about identifying your prospects? • What factors do you keep in mind when identifying business opportunities and what data do you need to collect in order to zoom in on them? • The initial contact is often not the ultimate buyer. How do you make sure the person behind the buying decision is likely to convert? What data can you dig up to ensure that you can identify decision-makers who have a high possibility of converting? • Where do you go to find up-to-date and reliable data on these contacts, and what tools can you use? • When dealing with high volume, prospecting manually can become a black hole of efficiency. What about automating the whole thing?
If you have questions like these about building a targeted prospect list, you’re going to love skimming on to the rest of the blog.
What we’ve done for you is to put all the information you’d ever need, in one Complete Guide to Building a Highly Targeted Prospect List.
Take 10 minutes out of your day and get one step closer towards a pipeline cascading with leads.