You are reading a magazine and realize that, for the last two minutes, you have been staring at an ad copy that popped up in the middle.

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You are walking down the street, and your eyes wander to the big billboard across the road, because of a captivating line that caught your attention.

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It’s not just you, but these enchanting ads could easily make anyone stop, turn and take notice!

Your sales email templates should be no different in your prospect’s crowded inbox.

They should get the prospects to engage with the email and get them to purchase your product.

How should you do that?

In a fantasy world, the Aladdin’s lamp or Harry Potter’s wand could have helped you;

But in the real world?

Copywriting Techniques.

The secret trick which advertising legends like David Ogilvy, John Caples, Gary Halbert used to create advertisements that worked like magic!

In fact, these copywriting techniques can become the keystone of your sales email templates and help the response rates of your email campaigns skyrocket.

Simply put, sales email templates crafted using copywriting techniques will result in high response rates!

In this post, we take a look at the 8 copywriting techniques and how can you use them to write sales email templates that get responses.

Table of Contents

8 Copywriting Secrets To Write Killer Sales Email Templates

Technique #1 – Attention Interest Desire Action (AIDA)